Tourists still value printed brochures!

Who would have thought! Though technology has drastically changed how we travel, one thing remains the same: tourists still value the printed brochures available around the world. It might be hard to believe when everyone is constantly attached to a smart device – but these are the findings of a new survey conducted by Bentley University’s Center for Marketing Technology (CMT) and commissioned by the International Association of Visitor Information Providers.

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